Based in South Africa and backed by years of teaching experience, the client is a group of parents that have designed a child-friendly online learning hub; offering it through means of collaboration, knowledge, and goodwill.
Believing that future generations can benefit from a guided introduction to our digitally enhanced environment, they have created this interactive site that offers an assortment of assistance, including E-learning, distance education, and skill development. By striving forward with the goal of reaching and empowering as many children as possible, they have become a trusted provider and an appreciated guide.
The client approached our team at Video Caddy (VCD) needing assistance with creating a character for their online portal and various educational videos they wanted to release. Choosing a meerkat as their mascot, they provided us with a rough sketch of what they wanted it to look like. We were required to step in and fine-tune the concept, adding in additional details including a t-shirt with their company logo and include certain movement like waving, jumping and encouraging gestures, e.g., giving a thumbs up.
After starting this project, the main challenge our team faced was the level of design complexity presented to us. The starting concept was very crude, and enhancing it to a useable level presented some difficulties.
To deal with this challenge, the client allowed us an almost free reign with the beginning drafts and the lack of ambiguity meant that we could work unhindered. We are pleased to note that there were no other challenges.
At Video Caddy, our team has years of experience in a wide range of design and animation services, including 2D, 3D, animation, and brand assistance. In working on this project, we wanted to not only assist the client by creating an appropriate mascot, but also put in the extra effort to enhance such a worthy cause. Our process was as follows:
