These three types of videos have a proven track record of creating a positive ROI.

• Product videos
  Product videos highlight the products (or services) that your company offers. They can range from a simple demonstration of how the product works, or a deep dive into specific features, to a more sales-oriented pitch about the products use and benefits.
• Testimonial videos
  Got a product that customers love? Feature testimonials from customers describing the benefits of the product. These don't have to be on-camera testimonials – text treatments will suffice. You can also feature your people describing the company culture that sets your business apart from others.
• Thought leadership videos
  If you have a new and innovative product or service to sell, you may want to frame your videos as "question and answer" sessions that examine the need for your product and how it can benefit users.

• Develop a consistent template for your videos
  Don't try to reinvent the wheel every time you create a new video. For example, if you're making a series of product videos, use the same presenters, set, and format each time. You'll save time scripting and produce each video.
• Assign production roles
  You may have only a few people working on your video projects, but that doesn't mean that you shouldn't have defined roles for each person involved in video production. You'll find that this will decrease production and editing time.
• Outsource if necessary
  If you want to try video for a while to see if it works for you, consider outsourcing some of the aspects of production. For example, you can shoot your footage, but hire a freelancer to edit it.
• Set a schedule and stick to it
  Your customers are more likely to respond positively to your corporate YouTube channel if you produce videos on a consistent basis. Decide ahead of time what you want to create videos for and build a production calendar around them.