Corporate video editing is transforming the fabric of business communications, making it more engaging, captivating, and impactful. Each passing year introduces profound shifts in corporate video production, bringing forth innovative video editing trends and redefining how businesses engage with video content.
As a business owner, it’s imperative to take note of these emerging video editing trends in corporate video production and to incorporate them into your marketing efforts strategically.
Hence, we have curated a list of the top video editing trends that will fuel video marketing strategies for corporate businesses, ensuring they stay ahead of the curve.
Ten Corporate Video Editing Trends To Watch Out For
- Virtual Reality (VR) and 360-degree videos
VR and 360-degree videos provide an immersive viewing experience that engages viewers on a whole new level. For instance, Lowe’s, a leading home improvement brand, provided customers with an innovative virtual reality experience. This unique initiative allowed customers to learn and master DIY projects through interactive VR tutorials.
The “Holoroom How To” was launched in selected U.S. stores, resulting in a 36% higher recall rate among customers than those who watched traditional how-to videos. This impressive outcome underlines the effectiveness and potential of VR technology in enhancing customer learning and engagement.
- Drones and Aerialography
Drone footage adds perspective and cinematic quality to corporate videos, making it a rapidly adopted trend.
A prime example of this expanding trend can be seen in Tesla’s immersive flythrough video, which provides an intricate view of their Electric Vehicle production facility in Berlin.
- Artificial Intelligence (AI) in Video Editing
AI and machine learning are revolutionizing video editing. From automated editing to facial recognition, these technologies streamline the editing process.
For instance, Ran, a sports broadcasting network managed by one of Germany’s leading media conglomerates, leverages Artificial Intelligence (AI) to deliver comprehensive coverage of prominent sporting events, especially when faced with a huge demand and a tight timeframe.
- Vertical Videos
With the rise of mobile consumption, vertical videos have become a must. This format is perfect for social media platforms like Instagram and Snapchat.
This video produced for 4&Co. is an excellent illustration of repurposing landscape-shot content into a vertical format. While some details may inevitably be cropped out in this transition, as observed here, the critical visual elements that contribute to the depth of the piece are retained, ensuring the essence of the content is preserved.
- Live Streaming
Another trend on the rise is live streaming, which offers real-time engagement, perfect for product launches, Q&As, or behind-the-scenes footage.
A compelling example of a business leveraging live video to cultivate leads is the digital marketing agency Exposure Ninja. The company has innovatively utilized live videos to provide demonstrations.
In their YouTube segment titled “Website Teardown Workshop,” audience members were given the opportunity to receive immediate feedback on their websites and marketing presence. This creative spin on live videos engaged the audience and demonstrated Exposure Ninja’s expertise in real time.
- Interactive Storytelling
Emerging as a powerful trend, storytelling in corporate videos involves the viewer in the narrative, making for a highly engaging viewing experience.
An excellent example of this leading trend is the Shopify video centered on the dynamic experience of making that “first sale”. Shopify has artfully encapsulated this exhilarating feeling in an engaging and motivational video, significantly amplified by the entrepreneurial journey of the story’s protagonist.
- Hyper-Personalization
The hyper-personalization of branded video content, encompassing pre-recorded and live videos, will be more crucial than ever. Research reveals that 91% of consumers are more inclined to patronize brands that provide pertinent products, services, or recommendations, thus crafting a personalized experience tailored to their needs.
Developed in collaboration with agency partners Ogilvy and Wavemaker and technology associates Gan.ai and Uberduck, the Cadbury campaign offers gifters an innovative way to express affection for their loved ones. The campaign facilitates the creation of a bespoke #MyBirthdaySong, cleverly incorporating the giftee’s preferences and shared memories.
- Short-Form Videos
In our fast-paced digital world, short-form videos are becoming increasingly popular. Platforms like TikTok and Instagram Reels thrive on short, engaging videos.
For instance, this product teaser is a perfect example of short-form content, adeptly elucidating Google Calendar’s features. This succinct short-form video exemplifies the art of corporate video editing, integrating a curated selection of live clips and animations to create a compelling and customized narrative.
- Training Animation Videos
Animated videos are a great way to make complex information digestible and engaging. They’re especially useful for training videos.
This video is an innovative example of utilizing animated corporate videos internally can serve to articulate company protocols and values in a more engaging and jovial manner. The clear and captivating animation style not only sustains employee interest but also streamlines the learning process, ensuring a more efficient transmission of important company principles.
- User-Generated Content
By promoting and featuring user-generated content, businesses can leverage their potential to cultivate brand affinity, stimulate sales, and establish meaningful customer relationships.
A recent study conducted by EnTribe highlights that 86% of consumers are more inclined to trust a brand that utilizes content from genuine customers than content from paid influencers. This fact underlines the considerable impact of user-generated content in establishing brand credibility.
A prime example of a brand effectively utilizing user-generated content is GoPro, a leading manufacturer of action cameras, mobile applications, and video-editing software. The company motivates its followers to share their captured photos and videos using the #GoPro Instagram hashtag.
The underlying strategy behind this initiative, aptly named the Million Dollar Challenge, is to reward the most talented creators within GoPro’s community with a share of a million dollars in return for their thrilling footage while concurrently promoting their latest camera models.
Since its inception, the Million Dollar Challenge has emerged as one of GoPro’s most triumphant marketing campaigns, receiving a record-breaking 43,000 global submissions this year.
Adopting Trends With Professional Video Editing
Incorporating these trends into your corporate video production can keep your content fresh, engaging, and ahead of the competition. But remember, trends come and go. The key is to understand your unique audience and ensure flawless video editing, delivering visuals that resonate with them.
For professional video editing support, its best to collaborate with top video editing service providers such as Video Caddy. Because whether it’s through storytelling, new tech like VR and AI, or real time content, the best trend is always delivering value to your audience.
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