THE CLIENT
The client is a publishing and information products delivery company that has worked closely with digital media to provide tools and data to researchers, travelers, educators, logistics teams and trade professionals for nearly 20 years.
SITUATION
Catering to businesses of media-based industries such as film making units, graphic and advertising companies require extraordinary talent and specialized in-house storyboard expertise. Outsourcing their additional workload to an offshore company was a major concern of the client.
THE CHALLENGES
There were few challenges ahead of us to accomplish this specific task that include:
- Drawing a detailed visualization of the entire script on a storyboard of 50+ shots.
- Drafting a timely and an effective solution to help client get the ideas for 3D animation.
- Making a detailed description of the key shots to be sent to the storyboard artists.
- Creating a storyboard that enables film makers to pre-visualize the shorts and evaluate potential problems.
- Using all six principles of storyboarding for visual analytics: viewpoints, transition, composition, annotability, separability, and interactivity.
THE VIDEO CADDY SOLUTION
After a careful analysis of the client's situation, we drafted the final solution based on the following considerations:
- Assigned a team of experienced conceptual and storyboard artists, designers, and illustrators who are well-versed with storyboarding, and provide all the requirements of a shot.
- Using Adobe Illustrator to convert hand-drawn illustrations and pencil sketches into digital formats.
- Using quick sketches on paper or using Photoshop with digital pencils.
- Applying a screening process to assure everything is perfect.
- Effective planning and allocations of shots to be illustrated.
