Based in Germany, the client is an advertising specialist that focuses heavily on promoting other companies using advanced advertising technologies, as well as strikingly beautiful advertising systems and lettering.
Their machines, materials, and the know-how of their employees guarantees a long advertising shelf-life for their clients. They have been in business for close to seventy years and are well known for their quality outputs and progressive techniques.
The client approached our team at Video Caddy (VCD) with a project concerning a set of images that needed to be modeled, developed into logos, and sent back to them in PNG format. The client wanted these logos in six different variations for different lighting conditions. We were given thirty-six hours to complete this task.
In taking on this project, the main challenges we faced were due to the necessity of adhering to their branding specifications. No changes or edits could be made to any of the images or ideas. This made matching the specific colors, dimensions, and effects difficult at times.
Video Caddy pooled the best resources for this project and worked progressively from the first step to ensure we delivered exactly what the client needed. Our stepwise process was as follows:
