ABOUT THE CLIENT – ITALY BASED COMMUNICATION AGENCY
The client is a top communication agency in Italy who provides business consultancy services in the form of visual media, including videos and photography. They focus on customizing communication needs to grow businesses and provide advice for leading organizations that want promotional and marketing support for their services and products. While their projects encompass a broad range of photography, advertising, printing, and wedding shoots, their primary service model is built around websites, e-Commerce, fashion catalogs, corporate photography, post-production for weddings, business portraits, and advertising spots.
WEDDING VIDEO EDITING REQUIREMENTS FOR THE PROJECT
The client had a large quantity of raw wedding video footage that required editing and conversion into high-quality wedding videos and highlights with movie-like visual effects. This time-critical project could only be handed over to an expert video editing company that could provide additional outsourcing advantages. Ideally, the client hoped to find a reliable business partner who could work with their company full-time for similar projects. After finding Video Caddy (VCD) online and being impressed by our website and portfolio, the client procured our services due to the following:
- Ability to provide a complimentary trial that would showcase the skills and artistic vision of our video editors and demonstrate our technical capabilities.
- Advanced knowledge of innovative and boundary-pushing video trends and techniques and skills using sophisticated video editing software.
- Ability to commit to the client’s brief, time-sensitive request for project completion.
CHALLENGES FACED BY OUR WEDDING VIDEO EDITORS
VCD came up against a few specific challenges while working on this video editing project for 20 wedding videos:
- The raw footage had hundreds of clips of different lengths that had to be carefully reviewed and time-stamped, which pressed the time constraints.
- There was no common theme or flow to the video clips; all were from different angles, settings, and taken by different people, which required the VCD team to create a common theme for continuity, context, and consistency.
STEP-WISE PROCESS FOLLOWED BY VIDEO CADDY
To ensure we could meet the client’s deadline and produce a flawless final product, VCD developed a customized approach to this bulk wedding video editing project:
- Following the successful completion of a trial project, VCD assembled a dedicated team of 3 highly experienced, skilled video editors to work exclusively on this assignment.
- The client delivered the raw footage, and VCD began going through all of the footage, adding timestamps and notes for reference.
- The team reviewed their notes and discussed an overall theme for the wedding video that would bring an attractive flow and unity across all of the different shots.
- Any unwanted, distracting, and boring scenes were carefully and precisely removed, and the footage was arranged in a chronological sequence for storytelling appeal.
- The footage was then assembled in a seamless flow across the entire event before the team started working on color corrections, stabilization, and detail enhancements.
- Additional aesthetic refinements were then applied, including tasteful instrumental background music that was synchronized according to each corresponding scene.
- Natural transitions were added, as well as animations, and subtle special effects that would elevate the tone and atmosphere of the wedding.
- The final video was reviewed by a Quality Control lead before being sent to the client, who immediately approved the final product.
PROJECT TAKEAWAYS FROM THIS WEDDING VIDEO EDITING PROJECT
This time-critical wedding video editing project was completed to the immense satisfaction of the client, with the following key takeaways occurring:
- The client personally praised VCD’s team for the beautiful final result and was impressed at the speed of delivery and commitment to staying within the confines of the client’s budget.
- The client contracted VCD’s team on a long-term basis to perform video editing across the entire portfolio of the client’s service model.
- VCD is pleased to be the professional video editing service provider in all capacities for this high-profile client and gain a lucrative new long-term contract.
